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Denica Voynova

Denica Voynova founded Denny Divine Cosmetology. She opened her first salon at 20 and started out working with clients herself. Twenty years later she imports devices, develops treatment protocols and trains the specialists who use the technology.

Denica Voynova HIFU by Denny Divine
The beginning

It all starts with one salon.

Today she is behind several businesses, her own brand of cosmetic and physiotherapy devices, training programs, international events and partnerships with professionals from different countries. It began with one salon and a constant drive to understand more.

For Denica it was never enough to know how a treatment is performed. She wants to know what happens in the tissue, why the technology works and why results can differ from person to person.

Over the years Denica earned three qualifications: marketing and management at an English-Greek college, a seventh qualification level as a medical cosmetician, and speech therapy. She added more than 20 training courses in aesthetics and later became a Master of Physio-Energy Therapy.

Working with different devices gradually shaped her philosophy of professional aesthetics.

The treatment room at Denny Divine Aesthetic Center
The center in Sofia, where the technology and protocols are used every day.
The first salon, the wall of certificates
Certificates and training courses accumulated over the years.
The Temple of Beauty by Denny Divine
The Temple of Beauty by Denny Divine is part of the brand's growth, and Denica is its co-founder.
The belief

Over time, HIFU became one of the main areas of her professional work.

A good device is not enough on its own. The result depends on the specialist's knowledge, a proper assessment, the right protocol and an individual approach to the client.
The path

How one decision leads to the next.

Her development follows a natural sequence: the first salon, the need for more knowledge, new technologies, scientific work, training, her own devices and international partnerships.

  • 01 The first salon At 20, Denica Voynova opened her first salon and began working with clients personally.
  • 02 The need to know more Denica earned three qualifications: marketing and management at an English-Greek college, a seventh qualification level as a medical cosmetician, and speech therapy. She added more than 20 specialized training courses in aesthetics.
  • 03 2017, scientific work Denica presented a certified paper on differential diagnosis at the 18th scientific conference of South-West University Neofit Rilski. After that she began training other specialists in HIFU and physio-energy therapy.
  • 04 2020, her own devices Denica expanded her business by importing HIFU devices for markets in Europe and the UAE.
  • 05 Three brands That is how HIFU by Denny Divine was created. In parallel, Denny Divine Aesthetic Center grew as an aesthetic center, and Denica also became a co-founder of The Temple of Beauty by Denny Divine.
  • 06 The Dubai exhibition Denica organized the first Bulgarian exhibition in Dubai, presenting Bulgarian companies and specialists to an international audience.
  • 07 2022, Business Lady Club Since 2022 Denica Voynova has been vice president of Business Lady Club Sofia, actively helping to connect and grow the entrepreneurial community.
  • Today Denica develops HIFU treatment protocols used by specialists in several countries.
Education

Three qualifications and more than 20 training courses.

  • Three qualificationscompleted alongside her work in the salon
  • Marketing and managementcompleted at an English-Greek college
  • Seventh qualification levelas a medical cosmetician
  • Speech therapya field outside aesthetics
  • Over 20 training courses in aestheticsin Bulgaria and abroad
  • Master of Physio-Energy Therapythe degree that lets her train other specialists
Denica Voynova at Denny Divine Aesthetic Center Denny Divine Aesthetic Center
Today

Along the way, her role changes too.

At first Denica worked with her clients personally. As her experience grew, she began to systematize her methods, train other specialists and build businesses around the knowledge and technology she had gathered.

Twenty years after the first salon, Denica's work now goes beyond the individual treatment. She develops businesses, trains specialists and makes the knowledge and technology she believes in accessible to more professionals and clients.

Reviews

Doctors, partners and clients who come back.

16 reviews
Diana Dafova
Diana Dafova Singer, composer and producer

Always known for her elegant and dignified presence, Diana chose to preserve her beauty and youth with HIFU treatments, because it is a non-invasive therapeutic technology that helps awaken the body's own resources, leaving her fully satisfied with the result.

Her music has been performed and released in 25 countries on 4 continents, and her lyrics span 17 languages. Her song “Aadiya” was selected by NASA for transmission into space aboard the Space Shuttle Columbia. Diana Dafova also holds the prestigious Gold Remi Award for her concert in Las Vegas.

Dr Veronika Tsankova-Kermedchieva
Dr Veronika Tsankova Ophthalmologist

“HIFU is a proven, modern non-invasive technique based on ultrasound waves, used for non-surgical face and body lifting with great results visible after the very first treatment.

Ultrasound has been used for diagnosis in medicine for many years, and in recent years it has made great progress as a therapeutic treatment in aesthetic medicine. The only side effects shown by clinical studies so far are short-lived swelling and redness of the treated area, and not in all patients. I recommend this method because, first and foremost, it is harmless, and its effect is immediate.”

Dr Momchil Kermendzhiev
Dr Momchil Kermendzhiev Surgeon, Alexandrovska University Hospital

“HIFU equipment is a modern medical tool. The 7D HIFU Ultraformer brings innovation to aesthetic treatments and makes a reliable, safe result possible for the patient!”

A surgeon on the team at Alexandrovska University Hospital. He specialized in Germany, worked on in vitro research projects at the Institute of Neurobiology of the Bulgarian Academy of Sciences, and is part of a research team at the Institute of Electronics developing equipment for the early diagnosis of skin and gastrointestinal tumors.

Gabriela Todorova
Gabriela Todorova Real estate company owner, Dubai

My name is Gabriela Todorova. I have owned a real estate company in Dubai for the past 10 years. HIFU technology changed my life and made me feel great and upbeat.

I highly recommend it. Here in Dubai, women know which technology to choose to look their best!

Slavko Matanović
Slavko Matanović Biotherapist

I had the great honor and pleasure of trying HIFU by Denny Divine treatments for beauty, rejuvenation and other health benefits. A wonderful experience and clear changes for the better, thanks to the reliability and professionalism that Denica Voynova embodies.

One of the results is instant and almost unbelievable. You see your face before and after treatment with this wonderful technology, at the highest and most modern level. People my age, over 55, are very happy with the change, which is clearly visible after the treatment.

Denica is a miracle worker in every respect when it comes to energy and technology. Huge thanks from me to Denica, the program and the HIFU by Denny Divine team. Body and soul enjoy this treatment!

Dr Petya Edlinger-Zeher
Dr Petya Edlinger-Zeher Legal counsel

I have known Denica since she was a little girl. I truly value her professionalism and knowledge, her passion, ambition and personality! When I wanted my first real facial care, I went to her because I trusted her.

After two HIFU facial treatments, my face and skin felt much fresher and firmer within just a few days, the fine lines disappeared and my skin looked renewed. It is not a miracle cure and it will not iron out every line, but it leaves the skin lively, soft, radiant and fresh.

I would definitely repeat the HIFU treatment, and only with Denny, because I trust her and I am very happy with the results so far!

Rada Tishelova, Oura Love
Rada Tishelova, Oura Love Writer

I want to thank Denny for her great professionalism and the attention she gives me, and to express my sincere admiration for the incredible result of the rejuvenating treatment with HIFU by Denny Divine.

I felt a difference right after the first session: my skin became firmer, radiant and refreshed. The treatment was completely painless and comfortable, and the modern equipment saves you the cost of expensive surgery with the same effect.

Every step was explained in detail, and the care I received made me come back again and again. I highly recommend it to anyone who wants to keep their skin healthy, young and beautiful!

Desislava Trifonova
Desislava Trifonova Client, Foxy eyes

“I was extremely happy with the HIFU by Denny Divine treatment. Right after the first session my skin looked firmer and fresher, and the results after Foxy eyes are impressive.

My eyelid is lifted, my brows are raised and my eye looks more open. The treatment was comfortable. I saw a big improvement in my facial contour and an overall rejuvenated look, exactly what I was looking for, and I found it here! I will definitely be back for more treatments!”

Ana Keglović Horvat
Ana Keglović Horvat Kvantum HIFU salon, Zagreb

Doing business with Denny is very simple, fair and professional. We work with Denny easily, with great mutual trust and respect, as partners in selling and distributing HIFU equipment.

Her well-developed business model and training encouraged us to buy the best device on offer, the HIFU Ultraformer 7D, and to open a HIFU center in Croatia. The results we have achieved are of exceptional quality, and our clients are very happy.

Denica Voynova is a very fair business partner, always ready to help, full of great ideas and with excellent knowledge of working with HIFU devices.

Nadya Alexieva-Pancheva
Nadya Alexieva-Pancheva Lash extensions and micropigmentation

“For years I have had the chance to work with HIFU equipment and watch its results, and I can confidently say they are impressive and apply to absolutely every area of the body and face.

I have worked with my own device for 2 years, and the results are impressive and lasting. That keeps my clients coming back and recommending my services to their family and friends. Denica Voynova has established herself in the market as a fair and reliable partner you can count on.”

Mariana Nikolova, Mani
Mariana Nikolova, Mani Manual therapist, HIFU 7D

“I have worked in a beauty salon as a manual therapist for more than 20 years, but in 2024 I bought a HIFU 7D device for non-surgical SMAS lifting.

Fate brought me together with Denica Voynova at just the right time, so I could discover this magical device, which first transformed me and my own body in an amazing way. In 9 months we achieved unique results: visibly firmer and smoother skin, and quite a few centimeters lost from places that are hard to reach with manual techniques. At almost 55, I have not had skin this beautiful and smooth since I was young.

Denny Divine is a brand we work with successfully in beauty and aesthetics. I am happy to have the honor of working with partners who value beauty, good intentions and results.”

Nina Gizdova
Nina Gizdova Beautician, Samokov

The results after HIFU are incredible. You can see them even after the first treatment.

I bought the device from Denica Voynova and she gave me great training. Denny is fair and an excellent professional in her field, and I am in the process of buying more equipment from her.

Neli Baeva
Neli Baeva Beautician, Burgas

I have worked as a beautician for 30 years, and in all that time I have never stopped building on my skills.

I have worked with HIFU by Denny Divine for 4 years. I trained with the best HIFU professional in Bulgaria, Denica Voynova. I currently work with 5D and 7D HIFU.

Zhenya Zhelyazkova
Zhenya Zhelyazkova EstetiCo studio, Haskovo

I currently work with the best devices in Bulgaria, bought from HIFU by Denny Divine.

Denica Voynova is my mentor, and hers is the best training I have ever had!

Martina Dimitrijević
Martina Dimitrijević Partner, training on the 7D Ultraformer

My Denny, you are the best teacher I have ever had in my life. Despite the language barriers, you are always there and always explain everything to me.

I am grateful and happy to have you and to learn from you.

Viktoria-Mira salon, Haskovo
Viktoria-Mira salon Haskovo, 5D HIFU and Estella laser

“I am extremely happy with the results of my new equipment from Denny Voynova. With the 5D HIFU I get incredible results in face, neck and décolleté lifting, as well as in melting fat and tightening loose skin on the body.

My clients are happy and send me new clients, which speaks well of my work and of the equipment. And with the Estella laser I have rounded out my services, because it lets me remove old pigment from brows or eyeliner and do new micropigmentation.

In short: I do not regret this investment, because it helps me grow and be useful to my clients and to myself. Thank you, Denny.”

What comes next

The devices behind this story.

See the devices

Denny Divine Aesthetic Center70A Sveti Naum Blvd, 1421 Sofia
+359 88 899 8556The Temple of Beauty by Denny Divine7 Yordan Yovkov St, bl. 8, entr. B, Strelbishte, 1408 Sofia
+359 88 887 6997